Facing the challenge of outdated, decade-old sales reporting, Olmstead partnered with the client to update their reporting capabilities. By transitioning from SQL Server Reporting Services (SSRS) to Tableau and harnessing the power of Snowflake, we delivered advanced, interactive dashboards and reports that transformed data into actionable insights. Optimized data structures and streamlined calculations resolved transparency gaps, enhanced query performance, and provided increased clarity. These modern tools empowered sales teams across multiple channels, driving smarter decisions and significantly improving efficiency and impact.